The Hanwha tri-circle consists of three circles which expand, develop, and evolve into the universe through continuous change and innovation and is the symbol of Hanwha Engineering and Construction. It contributes to the harmonious development of customers, society and humanity, and expresses the development of a world-class company.
CI Concept
Hanwha’s three signature orange hued tones are dynamically integrated into the Hanwha tri-circle. The tri-circle also serves as the standard for the uniform expression of Hanwha as a core design element that creates a visualization of Hanwha’s identity.
- Change and Innovation
- Consists of three circles infinitely evolving, developing, and expanding through constant innovation and change.
- Creative encounter
- Hanwha’s core values, vision, and three business sectors are depicted in the creative merging of the three circles. The symbol also portrays our growth as a world-class company dedicated to investments in the future for our clients, society, and humankind.
- Dynamic energy
- Harmoniously moving as one, the energy of motion from the three circles expands outward, representing infinite growth.
Signature
The signatures are to be defined as the symbols and logos designed with specific standards for maintaining the corporate brand and image.
The signatures are not to be tampered with or deformed under any circumstances. The digital files are intended to be used in their original forms.
Color Scheme
The signature color uses Hanwha Orange as the medium for color expression. As a rule it should be used on a white background and is to be defined by Process Color(CMYK).
When used for newspaper, magazine ads, other colored prints, or other off-set prints, adhere to Process Color. For other mediums such as TV ads, websites, or broadcasting, RGB color is to be used.
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1
Hanwha Orange
100%
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2
Hanwha Orange
70%
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3
Hanwha Orange
50%
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4
Process Black
Hanwha’s construction brand FORENA means “connection” in Swedish, and it embodies our determination to create a new living culture through connecting people and space.
FORENA BI downloadBrand Mark
FORENA’s brand mark is designed as a wordmark type with grace and a minimalistic style to represent our brand philosophy of “Completion of life”.
The simple Serif font symbolizes Connection, the meaning of FORENA.
Preferred Usage
Alternate Usage
FORENA Color System
FORENA blue delivers sophisticated and serene beauty through the harmony of black, the color of charisma, and blue, the color of trust.
Additionally, FORENA’s champagne gold, silver, grey, and black & white color scheme depicts the distinctive refined style of FORENA.
Primary Color
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FORENA BLUE
PANTONE 540 C
Secondary Colors
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FORENA
CHAMPAGNE GOLD
PANTONE 8003 C -
FORENA GOLD
PANTONE 876 C -
FORENA SILVER
PANTONE 877 C -
FORENA GRAY
PANTONE
COOL GRAY 11 C -
BLACK
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WHITE
Graphic Motifs
Graphic motifs, the visual language that speaks to unique brand identity, are designed based on the figurative characteristics of FORENA.
The patterns are developed from the visual characteristics of the brand mark and emphasize the brand image.
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A-1
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A-2
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A-3
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A-4
Pattern A can be used with its standardized color scheme only, and the standard module can be expanded or minimized in respect to ratio and/or whether it is being expanded vertically or laterally.
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B-1
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B-2
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B-3
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B-4
Pattern B can be used with its standardized color scheme only, and the standard module can be expanded or minimized in respect to ratio and/or whether it is being expanded laterally.
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C-1
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C-2
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C-3
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C-4
Pattern C can be used with its standardized color scheme only, and the standard module can be expanded or minimized in respect to ratio and/or whether it is being expanded vertically or laterally.
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D-1
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D-2
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D-3
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D-4
Pattern D can be used with its standardized color scheme only, and the standard module can be expanded or minimized in respect to ratio and/or whether it is being expanded vertically or laterally.
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